EverShield has been carefully crafted to provide maximum superhydrophobicity and oleophobicity that lasts up to 50+ wash cycles. The formula, in concentrate form, includes several different components that help to boost the superhydrophobicity, oleophobicity, and durability. EverShield has been carefully tuned through years of development, and it has been designed such that the only additional ingredient that needs to be added at the mill is water. Other chemical finishing products may require additional chemical components in order to increase performance, such as pre-wetting agents, softeners, crosslinkers, etc. EverShield, in concentrate form, contains water in order to maximize stability during shipping and storage. Because EverShield concentrate already contains some water, a smaller amount of water is needed when preparing the dilute form of EverShield. Although the dilution ratio may not be typical, the price per lb or kg of the concentrate should be much lower than other premier finishing products, and the price of the diluted form of EverShield should be competitive when compared to other premier finishes in their diluted form.